I am a generalist designer, deeply interested in both the craft of design and the power of research-driven innovation. I thrive on collaboration and co-design processes, always looking for ways to make complex information more accessible.
I’ve lived in different cities, love to travel, and enjoy immersing myself in new cultures. That curiosity extends to my work—whether designing digital products, researching user behavior, or facilitating participatory design sessions.
1986 - Florianópolis
How It All Started
Born in Florianópolis, Brazil. My father is from the south, my mother from Rio de Janeiro. At 13, I moved to Rio and fell in love with its mix of chaos and nature.
1999 - Rio de Janeiro
2003 - Bachelor’s degree @ UFRJ
Studied Industrial Design at UFRJ’s School of Fine Arts, focusing on Visual Communication.
2006 - Designer @ O Globo
Joined O Globo, Brazil’s leading newspaper, where I spent 9 years evolving from an intern to a full-time designer. I worked on everything from print layouts to the launch of O Globo a Mais, the company’s award-winning digital magazine. [See the case study →]
2009 - Barcelona
2009 - Postgraduate @ Elisava
Moved to Barcelona for a postgraduate program in Graphic Design Management at Elisava (Universitat Pompeu Fabra). During this time, I interned at Desigual’s design department.
2012 - Master’s degree @ ESDI
Pursued a Master’s at ESDI/UERJ, researching News Design for Tablets and the Designer’s Role. During my Master’s, I joined a team project called Platform, which won Microsoft Research’s Best Overall award. Although it was a parallel project and not my main research focus, it gave me valuable experience in interactive design and the opportunity to present in Seattle. [More on that here →]
2015 – UX Certification @ Nielsen Norman Group
Left O Globo to embark on a round-the-world journey, documenting my experiences in the project Just Journeys. [See the case here →]
While in Sydney, I took the opportunity to earn a UX Certification from Nielsen Norman Group, completing intensive courses in Mobile User Experience, Scaling User Interfaces, The Human Mind and Usability, Top Web UX Design Guidelines, and UX Basic Training.
While in Sydney, I took the opportunity to earn a UX Certification from Nielsen Norman Group, completing intensive courses in Mobile User Experience, Scaling User Interfaces, The Human Mind and Usability, Top Web UX Design Guidelines, and UX Basic Training.
2016 - Professor @ Infnet
Taught Web Usability and UX at Infnet, covering user testing, heuristics, accessibility, and digital marketing strategies.
2017 – Senior Product Designer @ MJV Technology & Innovation
Worked at Bradesco Seguros, applying Agile and Design Thinking to enhance user experience. [See the case study →]
2018 – Principal Researcher @ ViiSolutions
Led UX research and product design at ViiSolutions, a startup focused on accessibility solutions. Our project was supported by FAPESP’s PIPE program, integrating research and product development. [See the case study →]
2019 – Senior UX Research @ New Use
Worked with companies like Telecine, Zoom, and TV Globo, conducting usability tests, design sprints, and information architecture research.
2020 – Doctorate in Design @ Puc-Rio
My PhD research explored how data visualization can make urban mobility information more accessible. I combined qualitative and quantitative data to develop participatory design tools. Awarded a Faperj Nota 10 scholarship for academic excellence.
2022 - Copenhagen
2022 – Visiting Researcher @ Copenhagen Business School
Spent time as a visiting researcher at Copenhagen Business School, investigating participatory processes and the role of data in citizen participation. Published a paper at ServDes 2023 based on interviews conducted during this period.
2024 – Specialist in Research and Service Design @ Catálise
At Catálise Consulting, I designed and implemented a pilot for restorative justice in Brazil. The project, funded by the UNDP and the Ministry of Justice, involved field research, co-creation workshops, stakeholder mapping, and service blueprinting.
Brands & Organizations I’ve Collaborated With
This is just a glimpse of my journey. Feel free to explore my projects or reach out to chat!